Great brands start with great ingredients.

A beauty branding + product development consultancy.

Empowering founder-led product development with:

  • Brand Strategy

  • Product Stewardship

  • Ingredient Design

  • Technical Marketing

  • Science-forward Educational Content

PRESENT + PREVIOUS CLIENTS

Josh Rosebrook

•

The Detox Market

•

Anastasia Beverly Hills

•

Maison/Made

•

STAMBA

•

Max & Me

•

Mothership Materials

•

Detox Mode

•

Dr. Alkaitis

•

DeMamiel

•

Ouli's Ointment

•

Haldi

•

Beautylish

•

Cheeks + Co

•

Josh Rosebrook • The Detox Market • Anastasia Beverly Hills • Maison/Made • STAMBA • Max & Me • Mothership Materials • Detox Mode • Dr. Alkaitis • DeMamiel • Ouli's Ointment • Haldi • Beautylish • Cheeks + Co •

It all starts with your ingredients.

To say we are ingredient-obsessed would be an understatement, but ingredients don’t just equate to the INCI on a physical product. We consider your brand ingredients from end to end: mission, value proposition, supply chain, pipeline, marketing, and beyond.

Like a product formula, your brand is the sum of its ingredients.

By helping principle-led beauty and wellness brands make informed decisions through product development expertise, we work to elevate your brand identity, implement strategy, and optimize your development processes to deliver exceptional products.

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